Despite pre-negotiation predictions that AFTRA would come to a quick deal with the AMPTP, to leapfrog SAG in making a primetime network deal for programming, in order to sign some shows away from SAG in order to keep those shows in production, is a scenario that has failed thus far to materialize.
AFTRA and AMPTP remain deadlocked over the issue of online clips licensing, with the key issue being over having to secure actors’ permission for the use of clips in which they are featured, an issue SAG also tangled with the AMPTP over. While the fees involved are not at issue as prominently, producers want to be able to use such clips online without first securing the permission of actors for each and every use; both AFTRA and SAG oppose producers on this issue, wanting to retain permission-granting powers for their members.
With the end of May approaching, time is growing short. Both actors unions have agreements that expire on June 30, and if agreement is not reached by then, Hollywood could be hit with a second production strike, this time by actors. The WGA writers strike shut down Hollywood for 100 days and robbed the entertainment industry of at least $1 billion in revenue, cost many people jobs, and the post-strike effect has depressed Neilsen ratings even after fresh programming returned to the air in April.
A second strike, by actors, could prove to be an industry-crippling blow, especially if it drags through the summer and postpones the start of the fall TV schedule, currently already regarded by many industry analysts as being essential to relaunch the network TV schedule in the hearts of viewers; if that relaunch is delayed, depressed Neilsens could linger well into the 2008-09 TV season and may never return to pre-WGA-strike levels.
If this labor dispute cannot be worked out without a strike, it could require a lot more than Austin Air air purifiers to remove the stench from the entertainment industry.