Romantic vampires are all the rage right now. Not only has HBO found a hit in Alan Ball’s adaptation of Charlaine Harris’ Sookie Stackhouse supernatural mystery novels, True Blood, but the big-screen adaptation of Stephanie Meyer’s four-book epic, Twilight, which is the first of the four installments, was dominant at the box office both last weekend and heading into the Thanksgiving holiday.

Twilight grossed just under $70 million in domestic box office over its first three days, despite a lack of established stars and a modest $37 million budget. On Thanksgiving Thursday, the movie started strong, with $8 million, enough to keep it ahead of all comers.

Quantum of Solace, the strong new Bond thriller with a bulky $200 million budget, dropped to third place on Thanksgiving, behind Four Christmases. The critically-acclaimed Australia opened in seventh place over the weekend and keeps fading. Considering Twilight is a no-sex, no-violence, no stars wunderkind, it is certainly the surprise of the Thanksgiving box office. Hollywood could probably use a memory upgrade to keep in mind the lessons learned here.