Currently in its third week of release, animated children’s flick Gnomeo and Juliet took top box office honors, beating out raunchy new comedy release, Hall Pass, which underperformed severely. Gnomeo added $14.2 million to its take, bringing its totals to $75 million domestically and $15.8 million overseas for a grand total of just under $91 million to date.
Meanwhile, Hall Pass is the new Farralley Brothers gross-out comedy starring Jason Sudekis and Owen Wilson. While the movie landed in second place with $13.4 million, the flick, which cost $36 million to make – a relatively modest sum by Hollywood standards – sorely underperformed even modest expectations.
Hall Pass, however, did fare far better than this weekend’s other new release, which just flat-out flopped. The Nicholas Cage action flick, promoted as being shot fully in 3D, packed almost no punch at all with audiences. The film came in ninth place with a pathetic $5.1 million total, despite opening on well over 2,100 screens. Jokes floating around Tinseltown now involve Cage not being able to “open” an effort to sell school playground equipment … for free.
Unknown came in third with $12.4 million and has drawn enough to give investors a nearly 50 percent return on their money in its first two weeks. Just Go With It was fourth with $11.1 million and has nearly made its $80 million production budget back. I Am Number Four rounded out the top five with $11 million even and needs another $23 million to make its $60 million budget back.
Added into the mix for this coming weekend, the first March box office weekend, is Rango, featuring the voice work of Johnny Depp. It’s opening on a huge number of screens and should have no problem taking the weekend, despite a modest ad campaign so far. Then there’s the Matt Damon thriller, The Adjustment Bureau, which should also make some noise.
Playing the dark horse role is the Topher Grace-produced comedy, Take Me Home Tonight, which seems to be a mixture of Hall Pass and 80s nostaglia, but hopefully with more heart than Hall Pass. It will need a healthy per-screen average to do well again Rango and The Adjustment Bureau, however.