The Fox Network used to be the butt of jokes like this: “If someone offered the major networks a chance to broadcast live executions, the only one who’d turn down the opportunity is Fox. They would insist on live, nude executions.”
Yet the same ‘Net bigwigs making those jokes aren’t laughing anymore … and probably haven’t been for a long time. But the power of Fox was made crystal clear this week when it posted its first big win with a powerhouse lineup.
Sunday and Monday’s four-hour, two-night premiere of 24 blew away everything but The Golden Globes, and the Tuesday-Wednesday four-hour, two-night debut of American Idol will prove to be the top two shows of the week, posting an increasingly rare 20.2 rating and a 30 share, according to ratings reports released by Nielsen Media Research.
The 24-American Idol 1-2 punch has never been more potent and is a real metabolism booster for Fox, which did OK last fall with House and Prison Break leading the way; but there’s nothing that quite measures up to Bauer power and Simon making bad singers cry by telling them the truth.
Yet even as audiences grow smaller and smaller for the other big networks … whose ratings varied from a 7.1 (CBS) down to a 2.1 (The CW) … Hollywood grows more and more hostile to something that works.
Sure, Simon’s rudely honest with people. But the show is definitely family viewing. Even 24 can’t lay claim to that, and AI’s ratings are significantly bigger than even 24′s. Yet the networks continue not to get the message and idiotically despise AI while continuing to dish out shows that are anything but family viewing.
And they wonder why they can’t pull in the 30.0 rating that MASH did in the 70s and 80s anymore. It’s not just that cable and satellite bring people more choices, folks… it’s that people no longer like most of the choices the networks dish up anymore, so naturally they’re gonna splinter off and watch Bill O’Reilly, Mythbusters and whatever’s on the History Channel or Animal Planet instead.